About the Role
This is an exciting opportunity for someone who lives and breathes social media, thrives in a fast-paced environment, and brings strong initiative, attention to detail, and excellent organisational skills. You’re hands-on, eager to learn, and ready to make an impact. With a solid understanding of key social media platforms and content creation, you’ll be empowered to innovate and grow in the role.
As the Content and Social Specialist, your role is essential in supporting the smooth operation and execution of social content and brand initiatives across David Jones’ digital and social platforms. You will bring David Jones' brand to life across digital social channels — shaping storytelling, driving cultural relevance, and growing our brand’s emotional connection with customers.
You will lead the execution of strategic brand content, campaign amplification, influencer programs, and social community management — ensuring every touchpoint is crafted with precision, cultural credibility, and commercial savvy. You'll partner closely with content agencies, internal stakeholders, and platform managers to ensure David Jones’ presence is consistently influential, contemporary, and unmistakably distinct.
This role is perfect for someone highly organised and detail-oriented, who thrives in a fast-paced environment and is passionate about content marketing. With an eye for detail your proactive co-ordination will help uphold our premium brand standards while ensuring seamless behind-the-scenes delivery.
You’ll have the opportunity to craft engaging visuals and copy, manage the scheduling of posts, analyse performance, support influencer collaborations, and work cross-functionally to ensure brand consistency. Staying across the latest trends and best practices, you’ll help grow our online presence and connect meaningfully with our audience.
You’ll work closely with cross-functional teams, external suppliers, and internal stakeholders to assist in the rollout of campaigns, events, and seasonal activations—contributing to an elevated brand presence and exceptional customer experience
What your day looks like
• Deliver world-class brand content across social, digital, and in-store channels, aligned to David Jones’ brand and business priorities.
• Partner with internal stakeholders and external agencies to shape campaign narratives and ensure content is fit for purpose across platforms.
• Drive a strong social-first lens into campaign briefs, with a particular focus on always-on storytelling, influencer marketing, and event amplification (e.g. David Jones Flower Show, Australian Fashion Week).
Social Media Management
• Develop and implement the social media strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Manage day-to-day publishing, scheduling, and community engagement, working in partnership with Customer Service teams to maintain a consistent brand voice.
• Monitor channel health and sentiment, identifying opportunities to optimise engagement, reach, and advocacy.
Influencer and Advocacy Programs
• Lead the development and delivery of influencer and creator partnerships, ensuring they align to brand values and drive meaningful cultural cut-through.
• Manage the influencer budget and agency relationships to maximise ROI and innovation.
• Build internal brand advocacy programs to amplify team and brand partner storytelling.
• Own social media performance reporting, providing weekly and monthly insights that inform strategy optimisation.
• Use analytics to make data-driven recommendations for content improvements, channel evolution, and audience growth.
• Partner with eCommerce and Loyalty teams to leverage social insights into customer acquisition and retention strategies.
Operational Excellence
• Maintain strong budget discipline across content, influencer, and Chinese marketing investments.
• Uphold compliance with brand guidelines, legal requirements, and best practice policies.
• Maintain and archive social and campaign content assets effectively.
What you’ll need to thrive
- 5+ years in social media, digital content or brand marketing roles, preferably in premium retail, lifestyle or agency sectors.
- Proven experience growing brand equity and engagement across multiple platforms, with a strong focus on TikTok, Instagram, Pinterest, and YouTube.
- Experience developing and executing integrated influencer strategies.
- Strong creative judgement with a sharp eye for brand storytelling, aesthetic quality, and audience resonance.
- Exceptional organisation skills — adept at juggling multiple projects and deadlines without sacrificing quality.
- Analytical mindset, comfortable turning data into strategy and action.
- Passion for fashion, culture, design, and retail innovation.
- Proficiency in social publishing, analytics, and creative tools (e.g. Adobe Suite, Canva, Sprout, Dash Hudson or similar).
Why work for us?
Our purpose at David Jones is to ‘inspire like no other’, and culturally we aspire to be THRIVING. In our thriving culture, our people will be at their best as individuals and as teams. Our thriving cultural foundations are defined by the behaviours each and every one of us display. It’s our commitment and responsibility to ensure that as individuals and as a collective, that we are living our cultural foundations.
- Unique opportunity to be part of a highly engaged, successful team, focused on the transformation of an iconic Australian brand
- A competitive remuneration package including performance-based incentives
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- Parental leave policy of 18-weeks paid leave for the primary carer, and 3-weeks paid leave for the supporting partner
- Generous employee discounts across David Jones and access to partner benefits
- An additional day of leave for your birthday along with time to support charitable work
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices, driving change in the retail landscape
- Ongoing training and development to pursue individual ambitions
About Us
Since 1838, David Jones’ limitless quest for innovation and progress established the brand as Australia’s original influencer in fashion and lifestyle. Having revolutionised the way Australians shop, David Jones’ creation of a social centre inspired and created lasting memories for past, present and future generations. Today, our vision to inspire Like No Other drives us to continue this legacy in our ambitious purpose to be the destination that inspires, with experiences and services Like No Other.
Our Thriving cultural pillars inspire our people to deliver on our vision and purpose. We are Customer Obsessed; curious to understand and dedicated to delighting them with seamless solutions as one team. We care for our people, customers, partners and community by creating Inclusive environments through belonging and respect. We Empower with implied trust to act with integrity, value our unique skills and be accountable for our decisions. We constantly seek Innovative ways of improving, changing and exploring ways that we can inspire.
David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
