David Jones exists to inspire like no other and as we continue to deliver on our ambitious transformation agenda in line with our Vision 2025+ strategy, we are committed to creating
David Jones is Australia’s iconic department store, steeped in heritage yet relentlessly focused on what’s next. We’re evolving the brand and building a world-class content team that speaks directly—and meaningfully—to today’s customer.
We’re looking for a sharp, creative, and commercially minded Content Writer to join our Brand & Content team. This is your opportunity to create best-in-class content for one of Australia’s most recognisable brands, where storytelling, style, and strategy intersect.
About the Role
This role is for a content-savvy wordsmith who thrives in a fast-paced, high-performing team. You’ll create and shape compelling copy that drives action across multiple channels—from campaign messaging and digital content and blogs to social captions and product storytelling. You’ll be central to the execution of our brand narrative, contributing to key seasonal campaigns, activations, and always-on content.
With a natural eye for tone, voice, and channel relevance, you’ll write copy that is inspiring, informative, and conversion led. Your understanding of digital content strategy, SEO, and emerging trends will help drive brand love and business results.
What your day looks like
- Write clear, engaging, and high-performing copy for campaigns, tactical sales and key moments, digital channels, social, email, and more.
- Own the editorial voice across touchpoints, maintaining brand consistency while tailoring for each channel.
- Support the development of content calendars and editorial narratives.
- Contribute to creative ideation and campaign development alongside designers and marketers.
- Analyse content performance and apply insights to refine messaging.
- Stay ahead of culture, trends, and competitor activity to keep our storytelling sharp and relevant.
- Collaborate cross-functionally with digital, eCommerce, design, and marketing teams.
- Uphold premium brand standards while executing with speed and accuracy.
What you’ll need to thrive
- A minimum of 3–5 years’ experience in content or copywriting roles within fashion, beauty, lifestyle, or retail.
- A portfolio that demonstrates sharp, engaging, on-brand writing across a variety of digital channels.
- Strong understanding of editorial strategy, digital trends, and channel nuances.
- Meticulous attention to detail and a love of grammar, structure, and voice.
- Proven ability to manage multiple priorities, tight deadlines, and fast feedback cycles.
- A collaborative mindset with strong initiative and a positive, can-do attitude.
- Familiarity with CMS platforms, Figma, Canva, and AI tools like ChatGPT is a bonus.
Why work for us?
Our purpose at David Jones is to ‘inspire like no other’, and culturally we aspire to be THRIVING. In our thriving culture, our people will be at their best as individuals and as teams. Our thriving cultural foundations are defined by the behaviours each and every one of us display. It’s our commitment and responsibility to ensure that as individuals and as a collective, that we are living our cultural foundations.
- Unique opportunity to be part of a highly engaged, successful team, focused on the transformation of an iconic Australian brand
- A competitive remuneration package including performance-based incentives
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- Parental leave policy of 18-weeks paid leave for the primary carer, and 3-weeks paid leave for the supporting partner
- Generous employee discounts across David Jones and access to partner benefits
- An additional day of leave for your birthday along with time to support charitable work
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices, driving change in the retail landscape
- Ongoing training and development to pursue individual ambitions
About Us
Since 1838, David Jones’ limitless quest for innovation and progress established the brand as Australia’s original influencer in fashion and lifestyle. Having revolutionised the way Australians shop, David Jones’ creation of a social centre inspired and created lasting memories for past, present and future generations. Today, our vision to inspire Like No Other drives us to continue this legacy in our ambitious purpose to be the destination that inspires, with experiences and services Like No Other.
Our Thriving cultural pillars inspire our people to deliver on our vision and purpose. We are Customer Obsessed; curious to understand and dedicated to delighting them with seamless solutions as one team. We care for our people, customers, partners and community by creating Inclusive environments through belonging and respect. We Empower with implied trust to act with integrity, value our unique skills and be accountable for our decisions. We constantly seek Innovative ways of improving, changing and exploring ways that we can inspire.
David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
