David Jones exists to inspire like no other and as we continue to deliver on our ambitious transformation agenda in line with our Vision 2025+ strategy, we are committed to creating inspired careers so our people can Thrive.
About the Role
We are seeking a highly skilled and strategic SEO Manager to drive our organic search performance, enhance discoverability, and contribute to revenue growth. This role is perfect for an SEO expert with a strong technical foundation, data-driven mindset, and leadership capabilities.
As the SEO lead, you’ll develop and execute comprehensive SEO strategies, optimise website architecture, and collaborate with cross-functional teams - including content, product, development, and marketing - to deliver best-in-class search experiences.
If you thrive in fast-paced environments, have a deep understanding of search algorithms, and know how to scale SEO strategies for impact, we’d love to hear from you.
What YOUR DAY LOOKS LIKE
SEO Strategy & Execution
- Develop and implement comprehensive SEO strategies aligned with company objectives to drive sustained organic growth.
- Conduct in-depth keyword research, competitive analysis, and market trend assessments to inform strategic decision-making.
Longtail Strategy & Execution
- Scaling – Implement a longtail keyword strategy to expand organic reach across multiple search intents.
- Optimising – Ensure longtail search terms are integrated into content and structured effectively for maximum impact.
Website Migration
- Develop and execute a comprehensive SEO migration plan to minimise traffic and ranking disruptions.
- Collaborate with development, UX, and content teams to ensure SEO best practices are integrated throughout the migration process.
Technical SEO & Site Architecture
- Ensure website architecture and technical aspects are optimised for search engines, enhancing crawlability, indexing, and user experience.
- Work closely with development teams to implement best practices for mobile-first indexing, site speed, and Core Web Vitals.
Performance Monitoring & ROI Reporting
- Leverage advanced analytics tools (Google Search Console, BrightEdge, Ahrefs, Google Analytics, etc.) to track and measure SEO performance.
- Deliver comprehensive performance reports and actionable insights, using data storytelling to communicate SEO impact to key stakeholders.
Leadership & Team Development
- Delegate tasks effectively to SEO Subject Matter Experts (SMEs), ensuring each team member’s skills are leveraged optimally.
- Manage and lead internal SEO meetings, providing clear direction on key initiatives, priorities, and performance goals.
Budget & Resource Management
- Oversee and manage the SEO budget, ensuring cost-effective investment in SEO initiatives while maximising ROI.
- Collaborate cross-functionally with Content, Product, UX, and Paid Media teams to ensure SEO efforts are seamlessly integrated into broader digital marketing strategies.
What YOU’LL NEED TO THRIVE
- Strong experience in SEO, with a proven track record of driving organic traffic growth and improving search rankings.
- Detailed understanding of SEO fundamentals and advanced strategies, including technical SEO, content optimisation, and authority-building tactics.
- Strong experience in developing and executing SEO strategies that align with business and revenue objectives.
- Demonstrated leadership experience, with the ability to mentor and manage an SEO team.
- Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, Google Analytics, Screaming Frog, etc.).
- Expertise in technical SEO, including site speed optimisation, mobile-first indexing, structured data, and crawl efficiency.
Why work for us?
Our purpose at David Jones is to ‘inspire like no other’, and culturally we aspire to be THRIVING. In our thriving culture, our people will be at their best as individuals and as teams. Our thriving cultural foundations are defined by the behaviours each and every one of us display. It’s our commitment and responsibility to ensure that as individuals and as a collective, that we are living our cultural foundations.
- Unique opportunity to be part of a highly engaged, successful team, focused on the transformation of an iconic Australian brand
- A competitive remuneration package including performance-based incentives
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- Parental leave policy of 18-weeks paid leave for the primary carer, and 3-weeks paid leave for the supporting partner
- Generous employee discounts across David Jones and access to partner benefits
- An additional day of leave for your birthday along with time to support charitable work
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices, driving change in the retail landscape
- Ongoing training and development to pursue individual ambitions
About Us
Since 1838, David Jones’ limitless quest for innovation and progress established the brand as Australia’s original influencer in fashion and lifestyle. Having revolutionised the way Australians shop, David Jones’ creation of a social centre inspired and created lasting memories for past, present and future generations. Today, our vision to inspire Like No Other drives us to continue this legacy in our ambitious purpose to be the destination that inspires, with experiences and services Like No Other.
Our Thriving cultural pillars inspire our people to deliver on our vision and purpose. We are Customer Obsessed; curious to understand and dedicated to delighting them with seamless solutions as one team. We care for our people, customers, partners and community by creating Inclusive environments through belonging and respect. We Empower with implied trust to act with integrity, value our unique skills and be accountable for our decisions. We constantly seek Innovative ways of improving, changing and exploring ways that we can inspire.
David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
