Marketing & Campaign Manager - Witchery
Job no: 983693
Work type: Full Time
Location: Melbourne - CBD & Inner
Join Witchery as the Marketing & Campaign Manager where you will be focused on leading all of Witchery’s campaigns including advertising, above the line media, consumer promotions, social content and partnerships.
- Lead, develop and execute all of Witchery’s seasonal campaigns including campaign summary, advertising creative, media planning across all above the line channels, social media content and post campaign reviews, ensuring campaigns meet performance expectations
- Manage our external media agency ensuring the most efficient and effective media buying across all channels
- Maintain a core media plan for the season to track above the line media activity
- Execute the brand strategy, identifying new opportunities for the brand
- Lead the Ovarian Cancer Research Foundation charity partnership and the development of the annual White Shirt Campaign including annual campaign strategy and objectives, comms strategy across all channels, creative development, media planning across all above the line channels and post campaign review
- Lead, develop and execute the social media organic content strategy
- Provide meaningful social analytic insights and measurement in order to determine opportunities for engagement
- P&L management of brand comms marketing budget
The Ideal Candidate has
- Experience ideally within the retail/fashion industry managing brand comms, advertising, above the line media, partnerships, social media content functions and consumer insights
- Excellent understanding and knowledge of media planning and buying
- Ability to work across multiple deadlines and competing priorities
- Excellent communication and interpersonal skills
- Strong leadership with the ability to motivate and retain team members and drive a high performance culture
- High attention to detail and accuracy
Why work for us?
- A competitive remuneration package, including incentives
- Bi-annual product allowances and generous discounts on all brands products (Country Road, Trenery, Witchery, Mimco, Politix and David Jones) for you and your immediate family
- Birthday roster day off
- Excellent career progression involving regular training and on the job development
- A genuine, open and high performing culture
- Opportunity to become involved in our Corporate Social Responsibility program, by supporting our community partnerships
Witchery is Australia's leading fashion label; our inspired designs providing the latest trends that make you look and feel fabulous. Ahead of the curve, we are a daily inspiration. We are the first and last word in style. We are Witchery.
Witchery is part of the Country Road Group, an Australian based retailer with a market leading position. Be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell.
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time