Paid Search Lead
Job no: 983682
Work type: Full Time
Location: Melbourne - CBD & Inner
As the Paid Search Lead you will manage and oversee activity across David Jones & Country Road Group (Country Road, Trenery, Witchery, Mimco & Politix) accounts. You will focus on bringing Paid Search expertise in house to develop effective strategies to drive customer engagement with our brands. We are looking for a team member to lead the internal paid social team with a strategic, analytical and technical mind set to continue developing the capabilities across these platforms.
What does the role involve?
- Lead roadmap discussions to ensure our market leadership in this space
- Oversee development of all campaigns
- Develop reporting templates for activity with a clear measurement framework
- Collaborate with social and programmatic trading leads to deliver a cohesive digital marketing strategy
- Stay abreast of industry trends and proactively lead discussions in Group forums
- Develop and build out a continuous test and learn framework to drive improvement conversion rate optimisation and find opportunities for success.
Who are we looking for?
- Demonstrated experience managing paid search campaigns
- Experience with and exposure to SA360 and Google Analytics (GA360)
- Ability to communicate strategy simply across a diverse stakeholder group
- A resilient and dedicated mindset to champion and grow paid search within the Group.
- Solutions orientated, utilising a balanced strategic, commercial and technical skill set.
- Effective time management skills with ability to prioritise & meet multiple deadlines
- A hands-on, proactive work ethic with a results driven mindset
- Exposure working within the retail industry will be advantageous
- Tertiary qualified within a relevant business/technology discipline highly regarded
Why work for us?
- A competitive remuneration package, including incentives
- Generous discounts across our David Jones, Country Road, POLITIX, Trenery, Witchery and MIMCO products.
- Excellent career progression including diverse project work and on the job development
- A genuine, open and high performing culture
- Involvement in our Corporate Social Responsibility program supporting our community partnerships
David Jones and the Country Road Group is Australasia’s largest department store and fashion retail group comprising of iconic brands such as David Jones, Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.
At David Jones & Country Road Group, we know we connect with our customers best when our people are representative of our community. As part of our commitment to providing a supportive working environment that values inclusion and diversity, we actively encourage applications across all cultural backgrounds, genders and abilities.
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time