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CRM Lead

Apply now Job no: 524662
Work type: Permanent
Location: Melbourne - CBD & Inner
Categories: Marketing

Your role as CRM Lead will be responsible for managing all data activities that contribute to the execution of optimal digital marketing email campaigns. You will lead a team of Coordinators and Developers and oversee the end-to-end email process from email briefing and content planning, through to testing and delivery. We are looking for someone with extensive experience in a CRM, Data Driven Marketing and/or Campaign role, who has managed multi-channel digital marketing campaigns. You will be comfortable influencing stakeholders, delivering on hard-deadlines, and have demonstrated experience working in a fast moving and ever-changing environment.

What does the role involve?

  • Provide data lead insights into customer behaviour to support the development of the David Jones annual email calendar
  • Analysis of previous and existing campaigns to identify opportunities for improvement
  • Build test and learns plans based on performance and competitor activity
  • Collaborate with core business units including Merchandise and Marketing to develop campaigns
  • Ensure all activity complies with all external regulatory requirements
  • Support your team and oversee workflow to ensure that timelines are adhered to

What are we looking for?

  • Extensive experience in a CRM, Data Driven Marketing and/or Campaign role
  • Experience working with Salesforce and/or Salesforce Marketing Cloud
  • Proven experience managing a team
  • Relevant degree qualification in business, marketing or commercial discipline
  • Strong communication skills with the confidence to engage with senior stakeholders
  • Ability to prioritise and meet conflicting deadlines 
  • Exposure working within the retail, FMCG or financial services industry will be advantageous


Why work for us?

  • A competitive remuneration package, including an annual bonus incentive
  • Generous employee discounts across David Jones and Country Road Group
  • An additional day of leave for your birthday
  • The opportunity to support community partnerships through our Corporate Social Responsibility program
  • Be a member of a company committed to sustainable practices
  • Ongoing training and development to pursue individual ambitions

 About Us

David Jones and the Country Road Group is Australasia’s largest department store and fashion retail group comprising of iconic brands such as David Jones, Country Road, POLITIX, Trenery, Witchery and MIMCO. Part of Woolworths Holding (SA) our values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality.

David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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