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Senior Data Analyst - Customer Insights




Apply now Job no: 519019
Work type: Permanent
Location: Melbourne - CBD & Inner
Categories: Marketing

David Jones wants to inspire people to lead a life full of endless possibilities. To do this, we've curated the world's leading brands across fashion, beauty and home. This edit makes David Jones a place where people can explore and define their personal style – a destination offering impeccable service and an experience that makes the choice of exceptional easy.

The Marketing, Financial Services and Customer Innovation teams focus on delighting our customers by offering a fully integrated and seamless customer experience through various online and offline marketing channels. The team is responsible for our brand positioning, engagement initiatives and communication campaigns as well as delivering a range of financial services and products to our customers.

David Jones is looking for a Senior Data Analyst – Customer Insights to lead targeted direct marketing through the use of data analytics to maximise relevance in all customer communications.

In this role you will:

  • Be responsible for the effective management and delivery of accurate and actionable marketing insights to the organisation in relation to both Retail and Financial Services results, risks and opportunities
  • Perform pre campaign analysis through analysis & segmentation of existing customer base to support marketing team decisions on targeting of direct marketing
  • Perform post campaign analysis and report on campaign results to inform the business of recommendations for future optimisation
  • Data management of customer databases and data sources, providing regular updates on data hygiene, data processing and recommendations on improvements
  • Perform and manage regular and adhoc data extractions as required by the business for analytics and direct marketing
  • Delivery of monthly and weekly demographic and portfolio reporting dashboards
  • Generate and communicate insights to business owners based on statistical analysis through dashboards and reports
  • Support the Marketing Specialist with the implementation best practice data algorithms and new business metrics (e.g. CLV, NPS, RFM etc)
  • Perform adhoc market and customer analytics to support broader marketing and merchandising business decision making.

We are looking for that little bit extra, so join us if you:

  • Proven data experience including segmentation, behavioural analysis and financial modelling
  • Advanced level of scripting ability in SQL and understanding of relational data models.
  • Intermediate level of scripting ability in R, Python,  SPSS Syntax or SAS Scripting
  • Understanding of Single Customer View and its application to large datasets
  • Intermediate level of statistics & modelling skills (RFM, Linear Regression, Logistic Regression)
  • Ability to turn data into actionable insights
  • Ability to grasp technical concepts and translate them into effective direct marketing campaigns
  • Ability to influence and work cross-functionally across many departments
  • A multi-tasker who can work under pressure, to tight deadlines and prioritise effectively
  • Have excellent communication skills, both written and spoken, with the ability to influence stakeholders across the organisation

At David Jones we go the extra mile. We offer: 

  • Offer opportunities to work across premium exclusive Fashion, Beauty, Home & Food products.
  • Have an ever changing store environment with leading design and visual merchandising displays.
  • Offer career progression - there are always opportunities for those with aspirations.
  • Are surrounded by a great team who are inspired to make a difference for our customers.

To begin a career with endless possibilities, we invite you to begin your application now.   

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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